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Fall has arrived at Mister Donut♪ Five varieties of “Sweet Potato Donuts” are now on sale!
Starting Wednesday, September 2, 2026, “Satsumaimo Do Sweet Potato”—known as an annual favorite among Mr. Donut’s limited-edition fall donuts—will go on sale at Mr. Donut shops nationwide. The 2026 lineup features five varieties that put sweet potatoes in the spotlight: “Plain,” “Rich Sweet Potato,” “Creamy Salted Butter,” “Toasty Crème Brûlée,” and “Stone-Roasted Sweet Potato-Style.” You can enjoy a wide range of sweet potato flavors.
When is the sales period for “Satsumaimo Do Sweet Potato” in 2026? Where will it be sold?
Mr. Donut’s 2026 “Satsumaimo Do Sweet Potato” will go on sale on Wednesday, September 2, 2026, and the end date for sales has not yet been announced. Given its popularity in previous years, it is expected to attract a lot of attention in 2026 as well. Since popular flavors may sell out quickly, be sure to check them out early if you’re interested.
| Sales Period | September 2, 2026 (Wednesday) – |
|---|---|
| Retailers | Stores Throughout Japan(excluding some shops) |
| Sales Period | September 2, 2026 (Wednesday) – |
|---|---|
| Retailers | Stores Throughout Japan(excluding some shops) |
Can I pre-order the limited-time “Sweet Potato Doughnut” and “Chestnut Doughnut” through the Mister Donut online ordering service?
We recommend using Mister Donut Online Ordering to order the “Sweet Potato Donuts.” You can place your order in advance online through the official Mister Donut app and pick it up at your specified date and time. In addition to their consistently high popularity year after year, the “Sweet Potato Donuts” come in a wide variety of flavors, so some flavors may sell out at certain stores. If you’re planning to buy them on busy days—especially weekends—we recommend using Mister Donut Online Ordering.
Satsumaimo Do Sweet Potato - Plain
・Sweet potato dough made with 1.3% sweet potato powder
・Its simple flavor and fluffy texture are what make it so appealing!
・Sweet potato dough made with 1.3% sweet potato powder
・Its simple flavor and fluffy texture are what make it so appealing!
A gentle aroma drifts through the air, accompanied by the sweetness of sweet potatoes. The sweetness of the sweet potatoes blends into the moist dough, creating a unique, fluffy texture where the natural texture of the sweet potatoes harmonizes with the dough. While highlighting the natural character of the sweet potatoes, this treat offers a mild flavor that’s enjoyable for everyone, from children to adults.
Product Information
| Product Name | Satsumaimo Do Sweet Potato - Plain |
|---|---|
| Price (including tax) | Takeout ¥183 Dine-in ¥187 |
| energy | 253kcal |
| Product Name | Satsumaimo Do Sweet Potato - Plain |
|---|---|
| Price (including tax) | Takeout ¥183 Dine-in ¥187 |
| energy | 253kcal |
Satsumaimo Do Sweet Potato - Stone-roasted Sweet Potato-style
・A sweet potato dough with a fluffy texture, made by incorporating 1.3% sweet potato powder into the dough
・Coated with a purple, stone-roasted sweet potato-style glaze that resembles sweet potato skin!
・A sweet potato dough with a fluffy texture, made by incorporating 1.3% sweet potato powder into the dough
・Coated with a purple, stone-roasted sweet potato-style glaze that resembles sweet potato skin!
The gentle sweetness of the sweet potato dough, combined with the sweetness of the glaze, creates a rich aroma that gently fills the air. You can taste the contrast between the glaze’s crunchy texture and the fluffy texture of the sweet potato dough; the flavor highlights the natural sweetness of the sweet potato, enhanced by the richness of the dough itself. Baking causes the sweet potato syrup to ooze out, allowing you to enjoy a texture reminiscent of a sweet potato with an even sweeter flavor.
Product Information
| Product Name | Satsumaimo Do Sweet Potato - Stone-roasted Sweet Potato-style |
|---|---|
| Price (including tax) | Takeout ¥194 Dine-in ¥198 |
| energy | 283kcal |
| Product Name | Satsumaimo Do Sweet Potato - Stone-roasted Sweet Potato-style |
|---|---|
| Price (including tax) | Takeout ¥194 Dine-in ¥198 |
| energy | 283kcal |
Satsumaimo Do Sweet Potato - Melted Salted Butter
・A sweet potato dough with a fluffy texture, made by incorporating 1.3% sweet potato powder into the dough
・Topped with a dollop of salted butter sauce and a sprinkle of powdered sugar!
・A sweet potato dough with a fluffy texture, made by incorporating 1.3% sweet potato powder into the dough
・Topped with a dollop of salted butter sauce and a sprinkle of powdered sugar!
The rich aroma of butter wafts gently, accompanied by a moist, deep richness. The salted butter sauce oozes out of the fluffy, crumbly dough, creating a decadent, indulgent flavor where the sweetness of the sweet potato and the mellow richness of the butter sauce blend together luxuriously. Since it’s a sauce, it doesn’t soak in too deeply, allowing you to still taste the texture of the sweet potato dough, so I was able to enjoy both the dough’s natural flavor and the rich depth created by the sauce.
Product Information
| Product Name | Satsumaimo Do Sweet Potato - Melted Salted Butter |
|---|---|
| Price (including tax) | Takeout ¥194 Dine-in ¥198 |
| energy | 282kcal |
| Product Name | Satsumaimo Do Sweet Potato - Melted Salted Butter |
|---|---|
| Price (including tax) | Takeout ¥194 Dine-in ¥198 |
| energy | 282kcal |
Satsumaimo Do Sweet Potato - Caramelized Creme Brulee
・A sweet potato dough with a fluffy texture, made by incorporating 1.3% sweet potato powder into the dough
・Rich, creamy egg custard × a crispy brûlée crust!
・A sweet potato dough with a fluffy texture, made by incorporating 1.3% sweet potato powder into the dough
・Rich, creamy egg custard × a crispy brûlée crust!
A sweet aroma fills the air, blending the rich, toasty notes of caramel with the doughnut batter. The appeal lies in the trio of textures and flavors created by the layers of crispy brûlée crust, rich cream, and fluffy doughnut batter. The caramel’s slight bitterness and deep richness really stand out, while the cream’s flavor gently envelops them, allowing me to fully savor a taste reminiscent of sweet potato pudding.
Product Information
| Product Name | Satsumaimo Do Sweet Potato - Caramelized Creme Brulee |
|---|---|
| Price (including tax) | Takeout ¥216 Dine-in ¥220 |
| energy | 345kcal |
| Product Name | Satsumaimo Do Sweet Potato - Caramelized Creme Brulee |
|---|---|
| Price (including tax) | Takeout ¥216 Dine-in ¥220 |
| energy | 345kcal |
Satsumaimo Do Sweet Potato - Rich Sweet Potato Cake
・A sweet potato dough with a fluffy texture, made by incorporating 1.3% sweet potato powder into the dough
・The key is the sweet potato filling, which is piped and then baked!
・A sweet potato dough with a fluffy texture, made by incorporating 1.3% sweet potato powder into the dough
・The key is the sweet potato filling, which is piped and then baked!
The aroma brings out the natural sweetness of the sweet potato. The baked sweet potato filling and the fluffy texture of the sweet potato dough complement each other, creating a texture and flavor that let you fully savor the essence of the sweet potato itself. The simple, refined sweetness of the sweet potato dough is enhanced by a rich, mellow sweetness, allowing you to enjoy a more luxurious sweet potato experience.
Product Information
| Product Name | Satsumaimo Do Sweet Potato - Rich Sweet Potato Cake |
|---|---|
| Price (including tax) | Takeout ¥216 Dine-in ¥220 |
| energy | 298kcal |
| Product Name | Satsumaimo Do Sweet Potato - Rich Sweet Potato Cake |
|---|---|
| Price (including tax) | Takeout ¥216 Dine-in ¥220 |
| energy | 298kcal |
What are the reviews for Mister Donut’s “Satsumaimo Do Sweet Potato,” set to go on sale in September 2026? Which one do you recommend?
Mister Donut’s “Satsumaimo Do Sweet Potato,” which went on sale in September 2026, had been generating a lot of buzz even before their release, and those who have actually tried them have been raving about how delicious they all are. While slightly more people are recommending the “Sweet Potato Donut: Toasty Crème Brûlée”—which has a strong dessert-like flavor—the entire Sweet Potato Donut lineup has been highly popular, with little difference in popularity among the varieties. In 2026, there was also a “Sweet Potato Donut Quiz” that recommended the best Sweet Potato Donut for you, so if you’re having trouble deciding, be sure to give it a try.
Indulge in the feeling of a special treat with Mister Donut’s Satsumaimo Do Sweet Potato and make autumn all yours♪
In this article, we compared and reviewed all varieties of “Sweet Potato Donuts,” a popular fall item from Mister Donut featuring a wide range of flavors.
The dough had a fluffy, starchy texture and a gentle sweetness characteristic of sweet potatoes, and the various coatings allowed us to fully enjoy a wide range of textures and flavors. Starting with the “Plain” variety, which lets you enjoy the simple texture of the dough, the “Stone-Roasted Sweet Potato-Style” features a crunchy glaze for added texture, and the “Melt-in-Your-Mouth Salted Butter” highlights the buttery richness—all bringing out the natural flavors of the ingredients. Meanwhile, the “Toasty Crème Brûlée,” with its brûlée sheet and cream for an extra touch of richness, and the “Rich Sweet Potato,” featuring a sweet potato filling topping, let you fully indulge in a dessert-like experience. Be sure to try Mr. Donut’s “Sweet Potato Do” and fully savor the flavors of fall.
※Taste reviews are based on personal impressions. Individual experiences may vary, so we hope you find this helpful.
